So when it comes to fashion magazines, reputation is everything. Of the top names in the business, one is celebrating it’s 100th anniversary this month: Vanity Fair.
And to celebrate, they really have gone all out.
Notice something? Anything besides Kate Upton sporting a Monroe-esque hairdo?
After years with their iconic font, Vanity Fair has officially changed their logo – and interestingly enough, they’ve gone in a direction opposite of other industry leaders.
Here’s the old logo:
And here’s the new:
See the difference? The new logo is a serif font.
What I’ve noticed recently is a design shift towards sans serif fonts. This may be driven by a number of reasons, from the demand for futuristic fonts for digital publishing to the crackpot argument that sans serifs are easier to read.
Either way, the font is a wise move in my opinion: while iconic, the old Vanity Fair logo was very 80’s-chic, and for a younger reader, it probably invokes images of Francophone-themed winter sports posters hanging in their mother’s bedroom.
At least that’s what it does for me.
But then there’s the cultural standpoint: Fashion Week is coming in hard with vintage pieces, and the trend shows no sign of stopping. The film The Great Gatsby made flapperwear cool again, and Gatsby-themed parties – while horribly, terribly ignorant – are all the rage. Also, all of the other major magazines, like Elle and Vogue, have strong, timeless serif logos.
My only lament about this rework is that I still can’t read Vanity Fair in my student union without being judged.