The Covers of the Century – UK Edition

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A quick heads-up about a cool thing going down on the other side of the pond: The Professional Publishers Association, a UK-based publication organization, is hosting a “Cover of the Century” competition.

The PPA has chosen ten finalists for the competition, including covers from Vogue, Cosmopolitan, MacUser (what?) and TimeOut London.

For us Yankee users, some of these magazine covers might seem odd. (Wait, did I just call magazine readers “users?”)

Still, some of these covers are pretty awesome. From a cover featuring Darth Vader that plays audio of his iconic breathing to a photo of Kate Moss looking casual in the Crown Jewels, you’ll be entertained.

Go visit and cast your vote.

 

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Vanity Fair’s New Logo (Kate Upton is Still Gorgeous)

So when it comes to fashion magazines, reputation is everything. Of the top names in the business, one is celebrating it’s 100th anniversary this month: Vanity Fair.

And to celebrate, they really have gone all out.

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Notice something? Anything besides Kate Upton sporting a Monroe-esque hairdo?

After years with their iconic font, Vanity Fair has officially changed their logo – and interestingly enough, they’ve gone in a direction opposite of other industry leaders.

Here’s the old logo:

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And here’s the new:

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See the difference? The new logo is a serif font.

What I’ve noticed recently is a design shift towards sans serif fonts. This may be driven by a number of reasons, from the demand for futuristic fonts for digital publishing to the crackpot argument that sans serifs are easier to read.

Either way, the font is a wise move in my opinion: while iconic, the old Vanity Fair logo was very 80’s-chic, and for a younger reader, it probably invokes images of Francophone-themed winter sports posters hanging in their mother’s bedroom.

At least that’s what it does for me.

But then there’s the cultural standpoint: Fashion Week is coming in hard with vintage pieces, and the trend shows no sign of stopping. The film The Great Gatsby made flapperwear cool again, and Gatsby-themed parties – while horribly, terribly ignorant – are all the rage. Also, all of the other major magazines, like Elle and Vogue, have strong, timeless serif logos.

My only lament about this rework is that I still can’t read Vanity Fair in my student union¬†without being judged.

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Dammit.